"Sometimes In Advertising..."

IKEA, who is no stranger to supporting equality through their advertising will be selling a rainbow emblazoned version of their famous shopping tote here in the U.S. during the month of June with all profits benefiting the HRC.

IKEA’s diversity and inclusion manager Rafael Fantauzzi said:

At IKEA, our culture is centered on the value of togetherness. We believe equality is a fundamental human right and that all homes are created equal. We know everyone deserves a home you absolutely love and a workplace where you can be yourself. To further show our commitment to equality and LGBT+ inclusion, on June 1, our co-workers will hoist the Pride Rainbow flag at all IKEA locations.