"The Truth About Complaining..."

The head of Barilla just said they will never include gays in their ads - because they value "a traditional family". Sign now to ask Barilla to feature a gay family in one of their future advertisements. Guido Barilla, the head of one of the world's leading pasta makers,just said they would never include gays in an advertisement because Barilla values "a traditional family". Don't like it? Barilla says you can "always eat another brand of pasta". After the internet boiled over with criticism, Barilla made a weak apology. But it hasn’t been enough to keep the company out of hot water. Guido Barilla can say whatever he wants. But those of us who stand against discrimination – gay and straight – should also speak out.We can show Barilla that thousands of us won't support a company that rejects our friends and families. Will you ask the Barilla company to make its apology real – by creating and publishing its first-ever ad featuring a gay family?We’ll deliver this saucy petition directly to the leaders of the company next week and demand that they show some love: https://www.allout.org/barilla After the initial statement, what started as an apology just got worse. Here is Guido Barilla in his own words: "I have the utmost respect for anyone, without distinction of any kind. I have the utmost respect for gay people and for everyone's right to express themselves." ...sort of, but not really: "I respect same-sex marriage because that concerns people who want to contract marriage, but I absolutely don’t respect adoptions in gay families, because that concerns a person who is not the people who decide," he added. All Out is a movement of more than 1.8 million people all over the world. We are citizens, but we're also consumers and it's important for companies who we support to challenge negative stereotypes rather than perpetuate discrimination. A family is about love. It's time for Barilla to get on the right side of history. It's time for Barilla’s first gay ad. Will you send a message to Guido Barilla right now and ask your family and friends to do the same? https://www.allout.org/barilla Thanks for going All Out. Best, Andre, Hayley, Leandro, Marie-Marguerite, Sabelo, Wesley, and the rest of the All Out team. SOURCES: Pasta firm Barilla boycotted over 'classic family' remarks - The Guardian, 26 September 2013 http://www.theguardian.com/world/2013/sep/26/pasta-firm-barilla-boycott-gay Pasta Maker in Boiling Water Over Comments on Gays - Time, 26 September 2013 http://business.time.com/2013/09/26/pasta-maker-in-boiling-water-over-comments-on-gays/ 'I would never use homosexual couples in my adverts': Barilla pasta boss's anti-gay comments spark boycott call - The Independent, 26 September 2013 http://www.independent.co.uk/news/world/europe/i-would-never-use-homosexual-couples-in-my-adverts-barilla-pasta-bosss-antigay-comments-spark-boycott-call-8841902.html

The truth about complaining.... It works.

"Fear Eats the Soul"