Saturday, June 20, 2015

"Sometimes In Advertising..."


From Costa Rica, a Father’s Day commercial that prominently shows a gay couple...

Via the Tico Times:

The commercial, “Families in all their forms,” focuses on a father and his son opening a bag of Pozuelo-brand “Familia” cookies. As the dad explains that there are different kinds of families, the commercial follows an older couple without children – a gay couple – and a stay-at-home dad. The commercial concludes with the words, “When there’s love, there’s family.” Ana Isabel Sanz, regional marketing director for Pozuelo, told the daily La NaciĆ³n that the company was not looking to challenge the traditional idea of the family. Instead, Sanz said that the company wanted their publicity to reflect the new kinds of families in Costa Rica, 60 percent of which don’t fit the old father-mother-kid mold.

No comments:

Post a Comment

Comments may be moderated and will appear within 12 hours if approved.