Friday, September 5, 2014

"Sometimes In Advertising..."




CVS Caremark, Inc. has rebranded itself CVS Health, as it ends tobacco sales in its more than 7700 stores nearly a month earlier than originally planned.  As part of their rebranding campaign, the company produced this television spot to highlight the company's renewed focus on customers, health and healthcare, and diversity and inclusiveness. 

Among the families depicted in the ad are a gay male couple (in the still above) at the 0:23 mark in the video.


Congratulations CVS!

It's not everyday that a Fortune 50 company actually does the right thing...



"Fear Eats the Soul"



Disclaimer: The author is a former employee of CVS Caremark, Inc.


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